Feminitas dan Konsumerisme dalam Perspektif Islam: Kritik Nilai Qanaah dan Israf Terhadap Objektifikasi Perempuan oleh Kapitalisme Media

Abstract

The capitalist media industry has systematically exploited femininity as a commodity, constructing ideals of beauty and lifestyle that drive compulsive consumption among women. This phenomenon intersects with the Islamic concept of israf (extravagance) which is explicitly prohibited in the Qur'an, and poses a particular challenge for Muslim women who must negotiate between cultural pressures and Islamic values. This study aims to analyze the relationship between femininity and consumerism from an Islamic perspective, specifically through the lens of qanaah (contentment), israf prohibition, and the Qur'anic conception of authentic feminine identity. The research employs a library research method with a normative-analytical and socio-cultural approach. Findings reveal three major themes: (1) the construction of femininity by capitalist media as a mechanism for perpetuating consumerist ideology, which Islam critiques through the principle of prohibiting israf (QS. Al-A'raf: 31) and the condemnation of self-objectification; (2) qanaah as an Islamic counter-narrative to consumerism that repositions women's identity from appearance-based consumption to taqwa-based inner excellence; and (3) the Qur'anic conception of women as khalifah bearing responsibility for their consumption choices, which provides a theological foundation for conscious and purposeful consumption. The article contributes an Islamic feminist framework that neither rejects modernity nor surrenders to capitalist exploitation, but charts a middle path grounded in maqashid al-shariah that protects women's dignity, intellect, and moral integrity.